We are a rapidly growing specialty retailer offering a vast selection
of arts, crafts, and floral merchandise to a broad demographic of consumers. Our
target customers are primarily women between the ages of 25 and 55 who are
looking for ideas to decorate their homes, create handmade items, or otherwise
engage in arts and crafts activities. We have grown from 17 stores in January
1997 to 81 stores in December 2003. In 2003, for stores open for the full
calendar year, our average sales per square foot were $260, which we believe to
be the highest in our industry, and our average sales per store were
approximately $5.8 million.

Our stores are located in the eastern United States from New England to
Alabama. For the next few years we intend to locate our new stores within 800
miles of our suburban Philadelphia distribution center, an area encompassing
approximately 50% of the United States population.  ... More..."http://secfilings.nasdaq.com/edgar_conv_html%2f2004%2f03%2f12%2f0000950116-04-000802.html#FIS_BUSINESS"